Modern-day perception of historic footwear and its links to preference

Kim Pearce and Shirley Coleman

Journal of Applied Statistics, 2008, vol. 35, issue 2, pages 161-178

Abstract: The importance of emotion in consumer preference is explored in the subject of Kansei Engineering. The Kansei methodology has been successfully adopted by many large companies in recent years. Currently, a European Union Fifth framework project called 'Kensys' (Kansei Engineering System) is being implemented to look at the application of Kansei engineering in the field of footwear. The Kensys project is being conducted in collaboration with several SMEs and this paper reports a study that has been carried out with one of the SMEs who designs and makes reproduction historic and specialist footwear. In addition, respondent views on 'real' products from history and reproduction footwear are compared. We report on the views of respondents in general and look at gender differences, the comparison of non-experts' views versus experts' views and we also look at differences due to age. The study was carried out in the UK and in Spain. The views in both counties are compared.

Keywords: Kansei Engineering; emotional response; design (search for similar items in EconPapers)

Downloads: (external link)
http://www.informawo ... 40C6AD35DC6213A474B5 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Ordering information: This journal article can be ordered from
http://www.tandf.co.uk/journals/subscription.html

Access Statistics for this article

Journal of Applied Statistics is edited by Professor Gopal K. Kanji

More articles in Journal of Applied Statistics from Taylor and Francis Journals
Series data maintained by Christopher F. Baum ().