Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy

Rinaldo Brau (), Antonello Eugenio Scorcu () and Laura Vici

Journal of Environmental Planning and Management, 2009, vol. 52, issue 1, pages 25-42

Abstract: This paper assesses the appeal of potential interventions on the tourism offer of Rimini, a popular Italian seaside holiday destination, by means of a choice modelling analysis. Tourism can be viewed as a composite good, its overall utility depending on the arrangement of the component characteristics. The discrete choice experiments here incorporate as attributes a number of possible changes to current tourist activities (the subject of public debate), including them in hypothetical alternative holiday packages. The conditional logit analysis indicates that tourists show lesser preference for interventions aimed at protecting the environmental integrity of the beach and greater preference for those, such as the creation of a pedestrianised seafront with late-night opening of amenities and facilities, that are likely to diminish the role of the traditional sea, sun and sand component of the overall holiday experience.

Keywords: tourism demand; stated preferences; urban planning; decision making; choice experiments (search for similar items in EconPapers)
Date: 2009
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Related works:
Working Paper: Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy (2007)
Working Paper: Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy (2007)
Working Paper: Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy (2007)
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