The World Development Report (WDR) for 2009, Reshaping Economic Geography, is assessed through four distinct but overlapping prisms. One is of economics imperialism, the colonisation of the other social sciences by neoclassical economics in general, of which the new economic geography is one instance. A second is the putative shift from the Washington Consensus to the post Washington Consensus and the presumption of a more tempered stance on the state and poverty alleviation. A third is the complex and shifting relationships between ideology (or rhetoric), scholarship and policy as it emanates from the World Bank. And the fourth is by reference to the crises of the environment and the financial system that have been so prominent during the preparation and release of the Report.