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Journal of Consumer Research

1974 - 2014

from University of Chicago Press
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Volume 41, issue 2, 2014

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives pp. 237 - 260 Downloads
Kelly Tian, Pookie Sautter, Derek Fisher, Sarah Fischbach, Cuauhtemoc Luna-Nevarez, Kevin Boberg, Jim Kroger and Richard Vann
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation pp. 261 - 273 Downloads
Dipayan Biswas, Courtney Szocs, Aradhna Krishna and Donald R. Lehmann
Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior pp. 274 - 293 Downloads
Karen Page Winterich and Yinlong Zhang
When Identity Marketing Backfires: Consumer Agency in Identity Expression pp. 294 - 309 Downloads
Amit Bhattacharjee, Jonah Berger and Geeta Menon
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments pp. 310 - 325 Downloads
Mathew S. Isaac and Aaron R. Brough
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption pp. 326 - 341 Downloads
Gergana Y. Nenkov and Maura L. Scott
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice pp. 342 - 360 Downloads
Jayson Shi Jia, Baba Shiv and Sanjay Rao
Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads pp. 361 - 380 Downloads
Hristina Dzhogleva and Cait Poynor Lamberton
The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior pp. 381 - 396 Downloads
Derek D. Rucker, Miao Hu and Adam D. Galinsky
Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride pp. 397 - 417 Downloads
Silvia Bellezza and Anat Keinan
Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior pp. 418 - 435 Downloads
Yuwei Jiang, Rashmi Adaval, Yael Steinhart and Robert S. Wyer
The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need pp. 436 - 450 Downloads
Robert J. Fisher and Yu Ma
Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers’ Construction of Self pp. 451 - 474 Downloads
Sterling A. Bone, Glenn L. Christensen and Jerome D. Williams
When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle pp. 475 - 488 Downloads
Ravi Mehta, Rui Zhu and Joan Meyers-Levy
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions pp. 489 - 505 Downloads
Michael L. Lowe and Kelly L. Haws
Double Standards in the Use of Enhancing Products by Self and Others pp. 506 - 525 Downloads
Elanor F. Williams and Mary Steffel
From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits pp. 526 - 542 Downloads
Soo Kim and David Gal
What Makes Things Cool? How Autonomy Influences Perceived Coolness pp. 543 - 563 Downloads
Caleb Warren and Margaret C. Campbell
Decisions at a Distance: Effects of Psychological Distance on Consumer Decision Making pp. iii - vi Downloads
Rebecca HamiltonCurator
Morality and the Marketplace pp. vii - ix Downloads
Kent GraysonCurator

Volume 41, issue 1, 2014

Happiness from Ordinary and Extraordinary Experiences pp. 1 - 17 Downloads
Amit Bhattacharjee and Cassie Mogilner
The Effect of Price on Preference Consistency Over Time pp. 109 - 118 Downloads
Kelly Kiyeon Lee and Min Zhao
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood pp. 119 - 134 Downloads
Paul M. Connell, Merrie Brucks and Jesper H. Nielsen
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge pp. 135 - 151 Downloads
Anthony Salerno, Juliano Laran and Chris Janiszewski
The Impact of Fear on Emotional Brand Attachment pp. 152 - 168 Downloads
Lea Dunn and JoAndrea Hoegg
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving pp. 169 - 182 Downloads
Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope and Nathan Novemsky
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery pp. 18 - 34 Downloads
Aradhna Krishna, Maureen Morrin and Eda Sayin
Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior pp. 183 - 196 Downloads
Yuwei Jiang, Lingjing Zhan and Derek D. Rucker
We’ll Be Honest, This Won’t Be the Best Article You’ll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication pp. 197 - 212 Downloads
Ryan Hamilton, Kathleen D. Vohs and Ann L. McGill
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information pp. 213 - 235 Downloads
Jeffrey R. Parker and Donald R. Lehmann
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity pp. 35 - 54 Downloads
Silvia Bellezza, Francesca Gino and Anat Keinan
The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger pp. 55 - 70 Downloads
Monika Lisjak and Angela Y. Lee
The Maximizing Mind-Set pp. 71 - 92 Downloads
Jingjing Ma and Neal J. Roese
Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity pp. 93 - 108 Downloads
Rod Duclos and Alixandra Barasch
From the Editors-Elect: Meaningful Consumer Research pp. iii - v Downloads
Darren Dahl, Eileen Fischer, Gita Johar and Vicki Morwitz

Volume 40, issue 6, 2014

Motivated Forgetting in Response to Social Identity Threat pp. 1017 - 1038 Downloads
Amy N. Dalton and Li Huang
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation pp. 1039 - 1062 Downloads
Cristel Antonia Russell and Hope Jensen Schau
From Bye to Buy: Homophones as a Phonological Route to Priming pp. 1063 - 1077 Downloads
Derick F. Davis and Paul M. Herr
Strengthening the Influence of Advertised Reference Prices through Information Priming pp. 1078 - 1096 Downloads
Christina Kan, Donald R. Lichtenstein, Susan Jung Grant and Chris Janiszewski
How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth pp. 1097 - 1108 Downloads
Yinlong Zhang, Lawrence Feick and Vikas Mittal
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice pp. 1109 - 1122 Downloads
Echo Wen Wan, Jing Xu and Ying Ding
The Distinct Affective Consequences of Psychological Distance and Construal Level pp. 1123 - 1138 Downloads
Lawrence E. Williams, Randy Stein and Laura Galguera
The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice pp. 1139 - 1148 Downloads
Hyeongmin (Christian) Kim, Katina Kulow and Thomas Kramer
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action pp. 1149 - 1166 Downloads
Kirk Kristofferson, Katherine White and John Peloza
Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts pp. 1167 - 1180 Downloads
Mary Steffel and Robyn A. Le Boeuf
The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists pp. 1181 - 1202 Downloads
Mathew S. Isaac and Robert M. Schindler
Environmental Disorder Leads to Self-Regulatory Failure pp. 1203 - 1218 Downloads
Boyoun (Grace) Chae and Rui Zhu
Building Bridges for an Interconnected Field of Consumer Research pp. v - viii Downloads
Laura A. Peracchio, Mary Frances Luce and Ann L. McGill

Volume 40, issue 5, 2014

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation pp. 797 - 817 Downloads
Tom van Laer, Ko de Ruyter, Luca M. Visconti and Martin Wetzels
How Power States Influence Consumers’ Perceptions of Price Unfairness pp. 818 - 833 Downloads
Liyin Jin, Yanqun He and Ying Zhang
Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women pp. 834 - 854 Downloads
Yajin Wang and Vladas Griskevicius
Consumption-Driven Market Emergence pp. 855 - 870 Downloads
Diane M. Martin and John W. Schouten
The Entourage Effect pp. 871 - 884 Downloads
Brent McFerran and Jennifer J. Argo
The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment pp. 885 - 903 Downloads
Hao Shen and Jaideep Sengupta
Place Attachment in Commercial Settings: A Gift Economy Perspective pp. 904 - 923 Downloads
Alain Debenedetti, Harmen Oppewal and Zeynep Arsel
When Time Has a Will of Its Own, the Powerless Don’t Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience pp. 924 - 942 Downloads
Frank May and Ashwani Monga
How Price Promotions Influence Postpurchase Consumption Experience over Time pp. 943 - 959 Downloads
Leonard Lee and Claire I. Tsai
A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort pp. 960 - 972 Downloads
Eva C. Buechel and Chris Janiszewski
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings pp. 973 - 992 Downloads
Linyun W. Yang, Keisha M. Cutright, Tanya L. Chartrand and Gavan J. Fitzsimons
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload pp. 993 - 1015 Downloads
Claudia Townsend and Barbara E. Kahn
The Politics of Consumer Identity Work pp. iii - vii Downloads
Craig J. ThompsonCurator
Emotions and Consumer Behavior pp. viii - xi Downloads
Patti WilliamsCurator
New Editor Announcement pp. xii - xii Downloads
Akshay Rao

Volume 40, issue 4, 2013

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand pp. 595 - 614 Downloads
Stephen Brown, Pierre McDonagh and Clifford J. Shultz
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle pp. 615 - 631 Downloads
Rik Pieters
The Effect of Product Size and Form Distortion on Consumer Recycling Behavior pp. 632 - 643 Downloads
Remi Trudel and Jennifer J. Argo
Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers pp. 644 - 656 Downloads
Mauricio M. Palmeira and Joydeep Srivastava
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands pp. 657 - 675 Downloads
Sara Loughran Dommer, Vanitha Swaminathan and Rohini Ahluwalia
Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment pp. 676 - 691 Downloads
Sean Blair and Neal J. Roese
Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood pp. 692 - 710 Downloads
Bige Saatcioglu and Julie L. Ozanne
The Unexpected Positive Impact of Fixed Structures on Goal Completion pp. 711 - 725 Downloads
Liyin Jin, Szu-Chi Huang and Ying Zhang
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption pp. 726 - 739 Downloads
Ann Kronrod and Shai Danziger
Observing Flattery: A Social Comparison Perspective pp. 740 - 758 Downloads
Elaine Chan and Jaideep Sengupta
Situational Materialism: How Entering Lotteries May Undermine Self-Control pp. 759 - 772 Downloads
Hyeongmin (Christian) Kim
Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy pp. 773 - 795 Downloads
Ashlee Humphreys and Kathryn A. Latour

Volume 40, issue 3, 2013

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice pp. 393 - 411 Downloads
Cait Poynor Lamberton and Kristin Diehl
Consumer Reaction to Unearned Preferential Treatment pp. 412 - 427 Downloads
Lan Jiang, JoAndrea Hoegg and Darren W. Dahl
Conditioned Superstition: Desire for Control and Consumer Brand Preferences pp. 428 - 443 Downloads
Eric J. Hamerman and Gita V. Johar
The Effect of Goal Specificity on Consumer Goal Reengagement pp. 444 - 459 Downloads
Maura L. Scott and Stephen M. Nowlis
The Endowment Effect as Self-Enhancement in Response to Threat pp. 460 - 476 Downloads
Promothesh Chatterjee, Caglar Irmak and Randall L. Rose
Extended Self in a Digital World pp. 477 - 500 Downloads
Russell W. Belk
The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences pp. 501 - 517 Downloads
Rajesh Bhargave and Nicole Votolato Montgomery
Harmonization Processes and Relational Meanings in Constructing Asian Weddings pp. 518 - 538 Downloads
Thuc-Doan T. Nguyen and Russell W. Belk
The Dual Role of Power in Resisting Social Influence pp. 539 - 554 Downloads
Mehdi Mourali and Zhiyong Yang
Single-Option Aversion pp. 555 - 566 Downloads
Daniel Mochon
Communication Channels and Word of Mouth: How the Medium Shapes the Message pp. 567 - 579 Downloads
Jonah Berger and Raghuram Iyengar
When, Why, and How Controversy Causes Conversation pp. 580 - 593 Downloads
Zoey Chen and Jonah Berger

Volume 40, issue 2, 2013

Feeling Like My Self: Emotion Profiles and Social Identity pp. 203 - 222 Downloads
Nicole Verrochi Coleman and Patti Williams
The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude pp. 223 - 238 Downloads
Boyoun (Grace) Chae and JoAndrea Hoegg
The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts pp. 239 - 254 Downloads
David A. Norton, Cait Poynor Lamberton and Rebecca Walker Naylor
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments pp. 255 - 267 Downloads
Ashok K. Lalwani and Sharon Shavitt
Turning the Page: The Impact of Choice Closure on Satisfaction pp. 268 - 283 Downloads
Yangjie Gu, Simona Botti and David Faro
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy pp. 284 - 297 Downloads
Caglar Irmak, Cheryl J. Wakslak and Yaacov Trope
Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work pp. 298 - 316 Downloads
Risto Moisio, Eric J. Arnould and James W. Gentry
Judging Product Effectiveness from Perceived Spatial Proximity pp. 317 - 335 Downloads
Boyoun (Grace) Chae, Xiuping Li and Rui Zhu
Exploring the Impact of Various Shaped Seating Arrangements on Persuasion pp. 336 - 349 Downloads
Rui Zhu and Jennifer J. Argo
Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals pp. 350 - 367 Downloads
Blair Kidwell, Adam Farmer and David M. Hardesty
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales pp. 368 - 381 Downloads
Bert Weijters, Maggie Geuens and Hans Baumgartner
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences pp. 382 - 391 Downloads
Chan Jean Lee, Eduardo B. Andrade and Stephen E. Palmer
Social Influence and Consumer Behavior pp. iii - v Downloads
Darren DahlCurator
Consumer Goal Pursuit pp. vi - viii Downloads
Rebecca RatnerCurator

Volume 40, issue 1, 2013

When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process pp. 1 - 18 Downloads
Marsha L. Richins
Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room pp. 104 - 121 Downloads
Laknath Jayasinghe and Mark Ritson
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking pp. 122 - 135 Downloads
Rod Duclos, Echo Wen Wan and Yuwei Jiang
The Megaphone Effect: Taste and Audience in Fashion Blogging pp. 136 - 158 Downloads
Edward F. McQuarrie, Jessica Miller and Barbara J. Phillips
Looking into the Future: A Match between Self-View and Temporal Distance pp. 159 - 171 Downloads
Gerri Spassova and Angela Y. Lee
Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations pp. 172 - 184 Downloads
Christopher K. Hsee, Jiao Zhang, Liangyan Wang and Shirley Zhang
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) pp. 185 - 201 Downloads
Liad Weiss and Gita V. Johar
The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices pp. 19 - 41 Downloads
Gokcen Coskuner-Balli and Craig J. Thompson
Affect as a Decision-Making System of the Present pp. 42 - 63 Downloads
Hannah H. Chang and Michel Tuan Pham
Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions pp. 64 - 77 Downloads
Lily Lin, Darren W. Dahl and Jennifer J. Argo
Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment pp. 78 - 89 Downloads
Didem Kurt and J. Jeffrey Inman
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control pp. 90 - 103 Downloads
Keith Wilcox and Andrew T. Stephen
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