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Journal of Consumer Research

1974 - 2014

from University of Chicago Press
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Volume 41, issue 4, 2014

Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level pp. 1015 - 1032 Downloads
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava and Kentaro Fujita
The Effects of Country-Related Affect on Product Evaluations pp. 1033 - 1046 Downloads
Cathy Yi Chen, Pragya Mathur and Durairaj Maheswaran
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame pp. 1047 - 1064 Downloads
DaHee Han, Adam Duhachek and Nidhi Agrawal
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes pp. 1065 - 1077 Downloads
Rebecca Walker Reczek, Kelly L. Haws and Christopher A. Summers
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness pp. 1078 - 1088 Downloads
Xiuping Li and Meng Zhang
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality pp. 1089 - 1107 Downloads
Fangyuan Chen and Jaideep Sengupta
The Role of Arousal in Congruity-Based Product Evaluation pp. 1108 - 1126 Downloads
Theodore J. Noseworthy, Fabrizio Di Muro and Kyle B. Murray
The Presenter’s Paradox Revisited: An Evaluation Mode Account pp. 1127 - 1136 Downloads
Tobias Krüger, André Mata and Max Ihmels
Optimal Visualization Aids and Temporal Framing for New Products pp. 1137 - 1151 Downloads
Min Zhao, Darren W. Dahl and Steve Hoeffler
Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties pp. 877 - 910 Downloads
Ashlee Humphreys and Craig J. Thompson
Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services pp. 911 - 935 Downloads
Amber M. Epp and Sunaina R. Velagaleti
How Nonconsumption Shapes Desire pp. 936 - 952 Downloads
Xianchi Dai and Ayelet Fishbach
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking pp. 953 - 964 Downloads
Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay and C. Miguel Brendl
Consuming Experiential Categories pp. 965 - 977 Downloads
Anuj K. Shah and Adam L. Alter
Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences pp. 978 - 994 Downloads
Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni and Ann L. McGill
Marketplace Sentiments pp. 995 - 1014 Downloads
Ahir Gopaldas

Volume 41, issue 2, 2014

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives pp. 237 - 260 Downloads
Kelly Tian, Pookie Sautter, Derek Fisher, Sarah Fischbach, Cuauhtemoc Luna-Nevarez, Kevin Boberg, Jim Kroger and Richard Vann
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation pp. 261 - 273 Downloads
Dipayan Biswas, Courtney Szocs, Aradhna Krishna and Donald R. Lehmann
Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior pp. 274 - 293 Downloads
Karen Page Winterich and Yinlong Zhang
When Identity Marketing Backfires: Consumer Agency in Identity Expression pp. 294 - 309 Downloads
Amit Bhattacharjee, Jonah Berger and Geeta Menon
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments pp. 310 - 325 Downloads
Mathew S. Isaac and Aaron R. Brough
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption pp. 326 - 341 Downloads
Gergana Y. Nenkov and Maura L. Scott
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice pp. 342 - 360 Downloads
Jayson Shi Jia, Baba Shiv and Sanjay Rao
Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads pp. 361 - 380 Downloads
Hristina Dzhogleva and Cait Poynor Lamberton
The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior pp. 381 - 396 Downloads
Derek D. Rucker, Miao Hu and Adam D. Galinsky
Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride pp. 397 - 417 Downloads
Silvia Bellezza and Anat Keinan
Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior pp. 418 - 435 Downloads
Yuwei Jiang, Rashmi Adaval, Yael Steinhart and Robert S. Wyer
The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need pp. 436 - 450 Downloads
Robert J. Fisher and Yu Ma
Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers’ Construction of Self pp. 451 - 474 Downloads
Sterling A. Bone, Glenn L. Christensen and Jerome D. Williams
When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle pp. 475 - 488 Downloads
Ravi Mehta, Rui Zhu and Joan Meyers-Levy
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions pp. 489 - 505 Downloads
Michael L. Lowe and Kelly L. Haws
Double Standards in the Use of Enhancing Products by Self and Others pp. 506 - 525 Downloads
Elanor F. Williams and Mary Steffel
From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits pp. 526 - 542 Downloads
Soo Kim and David Gal
What Makes Things Cool? How Autonomy Influences Perceived Coolness pp. 543 - 563 Downloads
Caleb Warren and Margaret C. Campbell
Decisions at a Distance: Effects of Psychological Distance on Consumer Decision Making pp. iii - vi Downloads
Rebecca HamiltonCurator
Morality and the Marketplace pp. vii - ix Downloads
Kent GraysonCurator

Volume 41, issue 1, 2014

Happiness from Ordinary and Extraordinary Experiences pp. 1 - 17 Downloads
Amit Bhattacharjee and Cassie Mogilner
The Effect of Price on Preference Consistency Over Time pp. 109 - 118 Downloads
Kelly Kiyeon Lee and Min Zhao
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood pp. 119 - 134 Downloads
Paul M. Connell, Merrie Brucks and Jesper H. Nielsen
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge pp. 135 - 151 Downloads
Anthony Salerno, Juliano Laran and Chris Janiszewski
The Impact of Fear on Emotional Brand Attachment pp. 152 - 168 Downloads
Lea Dunn and JoAndrea Hoegg
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving pp. 169 - 182 Downloads
Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope and Nathan Novemsky
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery pp. 18 - 34 Downloads
Aradhna Krishna, Maureen Morrin and Eda Sayin
Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior pp. 183 - 196 Downloads
Yuwei Jiang, Lingjing Zhan and Derek D. Rucker
We’ll Be Honest, This Won’t Be the Best Article You’ll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication pp. 197 - 212 Downloads
Ryan Hamilton, Kathleen D. Vohs and Ann L. McGill
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information pp. 213 - 235 Downloads
Jeffrey R. Parker and Donald R. Lehmann
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity pp. 35 - 54 Downloads
Silvia Bellezza, Francesca Gino and Anat Keinan
The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger pp. 55 - 70 Downloads
Monika Lisjak and Angela Y. Lee
The Maximizing Mind-Set pp. 71 - 92 Downloads
Jingjing Ma and Neal J. Roese
Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity pp. 93 - 108 Downloads
Rod Duclos and Alixandra Barasch
From the Editors-Elect: Meaningful Consumer Research pp. iii - v Downloads
Darren Dahl, Eileen Fischer, Gita Johar and Vicki Morwitz
Page updated 2014-11-26