Journal of Consumer Research

1974 - 2013

from University of Chicago Press
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Volume 23, issue 4, 1997

Consumer Information Search Revisited: Theory and Empirical Analysis pp. 263-77

Sridhar Moorthy, Brian T Ratchford and Debabrata Talukdar

The Role of Television in the Construction of Consumer Reality pp. 278-94

O'Guinn, Thomas C and L J Shrum

The Impact of Interstimulus Interval and Background Silence on Recall pp. 295-303

G Douglas Olsen

The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance pp. 304-11

Alex Chernev

Family Structure, Materialism, and Compulsive Consumption pp. 312-25

Aric Rindfleisch, James E Burroughs and Frank Denton

Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity pp. 326-50

Douglas B Holt

All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions pp. 351-61

Jaideep Sengupta, Ronald C Goodstein and David S Boninger

Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects pp. 362-72

Rik Pieters and Tammo H A Bijmolt

Volume 23, issue 3, 1996

Stalking the Amphisbaena pp. 163-76

Sidney J Levy

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation pp. 177-92

Laura A Peracchio and Alice M Tybout

The Effect of Common and Unique Features in Consumer Choice pp. 193-203

Ravi Dhar and Steven J Sherman

Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research pp. 204-18

Kalman Applbaum and Ingrid Jordt

The Assessment of Alternative Measures of Consumer Expertise pp. 219-39

Andrew A Mitchell and Peter A Dacin

Goal-Derived Categories and the Antecedents of Across-Category Consideration pp. 240-50

S Ratneshwar, Cornelia Pechmann and Allan D Shocker

Preschoolers' Learning of Brand Names from Visual Cues pp. 251-61

M Carole Macklin

Volume 23, issue 2, 1996

Effect-Size Estimates: Issues and Problems in Interpretation pp. 89-105

Edward F Fern and Kent B Monroe

Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism pp. 106-19

David Glen Mick

Consumption Vocabulary and Preference Formation pp. 120-35

Patricia M West, Christina L Brown and Stephen J Hoch

Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar pp. 136-47

Barbara B Stern

Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size pp. 148-55

Dhruv Grewal, Howard Marmorstein and Arun Sharma

Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions pp. 156-62

Laurette Dube and Michael S Morgan

Volume 23, issue 1, 1996

The Effect of Measuring Intent on Brand-Level Purchase Behavior pp. 1-11

Gavan J Fitzsimons and Vicki G Morwitz

The Price of Safety pp. 12-25

William Boulding and Devavrat Purohit

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments pp. 26-39

Priya Raghubir and Aradhna Krishna

Mental Budgeting and Consumer Decisions pp. 40-52

Chip Heath and Jack B Soll

Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior pp. 53-67

Vicki G Morwitz and Carol Pluzinski

Predicting Preferences: An Examination of Agent Learning pp. 68-80

Patricia M West

Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information pp. 81-88

H Rao Unnava, Sanjeev Agarwal and Curtis P Haugtvedt

Volume 22, issue 4, 1996

Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior pp. 346-72

Ajay K Sirsi, James C Ward and Peter H Reingen

Cue Representation and Selection Effects of Arousal on Persuasion pp. 373-87

Michel Tuan Pham

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle pp. 388-407

Craig J Thompson

Moderators of the Impact of Self-Reference on Persuasion pp. 408-23

Joan Meyers-Levy and Laura A Peracchio

Figures of Rhetoric in Advertising Language pp. 424-38

Edward F McQuarrie and David Glen Mick

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context pp. 439-47

Murry, John P, and Peter A Dacin

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration pp. 448-59

Punam Anand Keller and Lauren Goldberg Block

Volume 22, issue 3, 1995

Liberatory Postmodernism and the Reenchantment of Consumption pp. 239-67

A Fuat Firat and Alladi Venkatesh

Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence pp. 268-84

Timothy B Heath and Subimal Chatterjee

The Impact of Context on Variety Seeking in Product Choices pp. 285-95

Satya Menon and Barbara E Kahn

Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating pp. 296-304

Faber, Ronald J, et al

Normative Influences on Impulsive Buying Behavior pp. 305-13

Dennis W Rook and Robert J Fisher

Assessing the Domain Specificity of Deal Proneness: A Field Study pp. 314-26

Donald R Lichtenstein, Richard G Netemeyer and Scot Burton

How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment pp. 327-43

Susan Schultz Kleine, Kleine, Robert E, and Chris T Allen

Volume 22, issue 2, 1995

Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes pp. 121-38

Joan Meyers-Levy and Laura A Peracchio

Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices pp. 139-53

Craig J Thompson and Elizabeth C Hirschman

Affect Intensity: An Individual Difference Response to Advertising Appeals pp. 154-64

David J Moore, William D Harris and Hong C Chen

Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text pp. 165-85

Barbara B Stern

Reasons for Substantial Delay in Consumer Decision Making pp. 186-99

Eric A Greenleaf and Donald R Lehmann

What's in a Name? A Complimentary Means of Persuasion pp. 200-211

Daniel J Howard, Charles Gengler and Ambuj Jain

Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework pp. 212-28

Geeta Menon, Priya Raghubir and Norbert Schwarz

There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making pp. 229-38

Deborah J Mitchell, Barbara E Kahn and Susan C Knasko

Volume 22, issue 1, 1995

How Consumers Consume: A Typology of Consumption Practices pp. 1-16

Douglas B Holt

Effects of Self-Referencing on Persuasion pp. 17-26

Robert E Burnkrant and H Rao Unnava

Household Life-Cycle Stages, Transitions, and Product Expenditures pp. 27-42

Robert E Wilkes

Subcultures of Consumptions: An Ethnography of the New Bikers pp. 43-61

John W Schouten and James H McAlexander

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising pp. 62-74

Marian Friestad and Peter Wright

Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera pp. 75-89

Marilyn Lavin

Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence pp. 90-97

Timothy B Heath, Subimal Chatterjee and Karen Russo France

Decision Ambiguity and Incumbent Brand Advantage pp. 98-109

A V Muthukrishnan

Waiting Time and Decision Making: Is Time like Money? pp. 110-19

France Leclerc, Bernd H Schmitt and Laurette Dube