Some Exploratory Findings on the Development of Musical Tastes

Morris B Holbrook and Robert M Schindler

Journal of Consumer Research: An Interdisciplinary Quarterly, 1989, vol. 16, issue 1, pages 119-24

Abstract: Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle.) Copyright 1989 by the University of Chicago.

Date: 1989
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