The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada
Michael K. Berkowitz and
Haines, George H,
Journal of Consumer Research, 1984, vol. 11, issue 3, pages 754-62
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Persistent link: http://EconPapers.repec.org/RePEc:ucp:jconrs:v:11:y:1984:i:3:p:754-62
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