Framing the Deal: The Role of Restrictions in Accentuating Deal Value

J Jeffrey Inman, Anil C Peter and Priya Raghubir

Journal of Consumer Research: An Interdisciplinary Quarterly, 1997, vol. 24, issue 1, pages 68-79

Date: 1997
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Journal of Consumer Research: An Interdisciplinary Quarterly is edited by Dawn Iacobucci

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