The Effect of Self-Construal on Spatial Judgments

Aradhna Krishna, Rongrong Zhou and Shi Zhang

Journal of Consumer Research: An Interdisciplinary Quarterly, 2008, vol. 35, issue 2, pages 337-348

Abstract: Much prior literature has focused on the effect of self-construal on social judgment. We highlight the role of self-construal in spatial judgments. We show that individuals with independent (vs. interdependent) self-construals are more prone to spatial judgment biases in tasks in which the context needs to be included in processing; they are less prone to spatial judgment biases in tasks in which the context needs to be excluded in processing. We show such spatial judgment effects when self-construal is operationalized by different cultures (study 1) and as a construct that shifts with situational primes (studies 2 and 3). (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2008

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