Abstract:
We propose that a positive mood, by signaling that a situation is benign, might allow people to step back and take in the big picture. As a consequence, a positive mood might increase abstract construal and the adoption of abstract, future goals. In contrast, a negative mood, by signaling not only danger but also its imminence, might focus attention on immediate and proximal concerns and reduce the adoption of abstract, future goals. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..
Journal of Consumer Research: An Interdisciplinary Quarterly is edited by Dawn Iacobucci
More articles in Journal of Consumer Research: An Interdisciplinary Quarterly from University of Chicago Press Address: The University of Chicago Press, Journals Division, P.O. Box 37005 Chicago, IL 60637 Series data maintained by Christopher F. Baum ().
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