THE FIRM’S PATRIMONY – AN INTERNATIONAL APPROACH

Elena DOVAL

Journal of Applied Economic Sciences, 2010, vol. 5, issue 4(14)/ Winter 2010, pages 317-323

Abstract: The organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in uncertain environment. This paper briefly discusses these aspects and proposes a model that uses scenarios in strategic planning.

Keywords: uncertainty and risk; strategic management; strategic planning process; scenarios (search for similar items in EconPapers)
JEL-codes: M1 C1 Y8 (search for similar items in EconPapers)
Date: 2010
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Persistent link: http://EconPapers.repec.org/RePEc:ush:jaessh:v:5:y:2010:i:4(14)_winter2010:p:118

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