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Estimation of Cost Elasticities for Light Density Railroad Freight Service
Mark John Hirschey
, 1979, vol. 55, issue 3, pages 366-378
Land Economics Abstract:
In this article a flexible quadratic model is used to generate sales elasticity estimates for own advertising, competitor advertising and media concentration. On the basis of these estimates, moderate and declining economies of scale in advertising are ...
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Persistent link: http://EconPapers.repec.org/RePEc:uwp:landec:v:55:y:1979:i:3:p:366-378
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