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The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions

Lesjak Miha (), Navrátil Josef (), Pícha Kamil () and White Baravalle Gilliam Vivian L. ()
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Lesjak Miha: Faculty of Tourism Studies – Turistica, University of Primorska, Slovenia
Navrátil Josef: Department of Biological Disciplines, Faculty of Agriculture, University of South Bohemia in České Budějovice, Czech Republic
Pícha Kamil: Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in České Budějovice, Czech Republic
White Baravalle Gilliam Vivian L.: Institute of Technology and Business in České Budějovice, Czech Republic

Czech Journal of Tourism, 2015, vol. 4, issue 2, 77-90

Abstract: The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.

Keywords: motivation; experience; loyalty; quality; Czech Republic (search for similar items in EconPapers)
JEL-codes: L83 Q26 (search for similar items in EconPapers)
Date: 2015
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