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Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec

Roult Romain (), Gaudette Marilyne (), Auger Denis () and Adjizian Jean-Marc ()
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Gaudette Marilyne: School of Management Sciences, University of Quebec, Montreal, Canada
Auger Denis: University of Quebec, Trois-Rivières, Canada
Adjizian Jean-Marc: School of Human Kinetics, University of Ottawa, Ottawa, Canada

Czech Journal of Tourism, 2016, vol. 5, issue 1, 21-34

Abstract: Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical and training aspects slow down the process.

Keywords: Information and communications technology; Internet; Social media; Tourism companies; Quebec (search for similar items in EconPapers)
JEL-codes: Z32 Z29 R11 (search for similar items in EconPapers)
Date: 2016
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