A sociological view of costs of price adjustment: contributions from grounded theory methods

Mark J. Zbaracki
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Mark J. Zbaracki: The Stern School of Business, New York University, New York, NY, USA, Postal: The Stern School of Business, New York University, New York, NY, USA

Managerial and Decision Economics, 2007, vol. 28, issue 6, pages 553-567

Abstract: Economic theory and data sometimes pose problems that cannot be addressed with existing econometric methods. For example, theories of price adjustment costs rely on variables that cannot or have not been observed. In principle, such costs can be measured, but there is little reason to expect they can be measured with existing econometric methods. I argue that the grounded theory methods developed by sociologists can be used to demonstrate the validity of price adjustment costs and to address deeper questions about how firms adjust prices. Properly matched to economic problems, grounded theory may help economists to develop better theory and better test existing theory. Copyright © 2007 John Wiley & Sons, Ltd.

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