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Does familiarity breed trust? Revisiting the antecedents of trust
Ranjay Gulati and
Maxim Sytch
Additional contact information Ranjay Gulati: Northwestern University, IL, USA, Postal: Northwestern University, IL, USA
Maxim Sytch: Northwestern University, IL, USA, Postal: Northwestern University, IL, USA
Managerial and Decision Economics , 2008, vol. 29, issue 2-3, pages 165-190
Abstract:
This paper investigates how the history of interaction between organizations and between organizational boundary spanners contributes to the formation of trust between firms. Our findings, using data on the supplier-buyer relationships of two major US auto manufacturers, suggest that history affects trust formation in a complex non-linear fashion, involving a period of ambivalence early in a relationship. We show that certain kinds of exchange partners can systematically reap differential returns from a common history of interaction. Organizational similarity significantly enhances the ability of exchange partners to translate the benefits of the joint history of interaction into a stock of trust. Copyright © 2008 John Wiley & Sons, Ltd.
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