Whither franchising? The case of Avis Europe PLC

Lowell R. Jacobsen
Additional contact information
Lowell R. Jacobsen: Baker University, Kansas, USA, Postal: Baker University, Kansas, USA

Managerial and Decision Economics, 2004, vol. 25, issue 8, pages 525-535

Abstract: This case study of Avis Europe PLC examines the diminished role of franchising in the vehicle leasing firm's achievement of market dominance in Europe. Market maturity, industry consolidation, adoption of centralised, efficiency-oriented technologies, and strategic alliances are the principal factors in accounting for the decline in the reliance on franchisees for local entrepreneurship and market expansion. Though many theories of franchising find at least some support in this study, the life cycle or ownership redirection explanation proves particularly compelling. Copyright © 2004 John Wiley & Sons, Ltd.

Date: 2004
View list of references

Downloads: (external link)
http://hdl.handle.net/10.1002/mde.1183 Link to full text; subscription required (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:wly:mgtdec:v:25:y:2004:i:8:p:525-535

Access Statistics for this article

Managerial and Decision Economics is edited by Paul H. Rubin

More articles in Managerial and Decision Economics from John Wiley & Sons, Ltd.
Series data maintained by Christopher F. Baum ().