USING ASSOCIATIVE NETWORKS TO REPRESENT ADOPTERS' BELIEFS IN A MULTIAGENT MODEL OF INNOVATION DIFFUSION

Samuel Thiriot () and Jean-Daniel Kant ()
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Samuel Thiriot: Computer Science Laboratory (LIP6), University Pierre et Marie Curie — Paris 6, 104 avenue du Président Kennedy, 75016 Paris, France
Jean-Daniel Kant: Computer Science Laboratory (LIP6), University Pierre et Marie Curie — Paris 6, 104 avenue du Président Kennedy, 75016 Paris, France

Advances in Complex Systems (ACS), 2008, vol. 11, issue 02, pages 261-272

Abstract: A lot of agent-based models were built to study diffusion of innovations. In most of these models, beliefs of individuals about the innovation were not represented at all, or in a highly simplified way. In this paper, we argue that representing beliefs could help to tackle problematics identified for diffusion of innovations, like misunderstanding of information, which can lead to diffusion failure, or diffusion of linked inventions. We propose a formalization of beliefs and messages as associative networks. This representation allows one to study the social representations of innovations and to validate diffusion models against real data. It could also make models usable to analyze diffusion prior to the product launch. Our approach is illustrated by a simulation of iPod™ diffusion.

Keywords: Agent-based modeling; diffusion of innovations; knowledge representation (search for similar items in EconPapers)
Date: 2008

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