INTELLECTUAL PROPERTY MANAGEMENT MODEL IN ENTERPRISES: A TECHNOLOGY LIFE CYCLE PERSPECTIVE
Yong Cao () and
Li Zhao ()
Additional contact information Yong Cao: School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, Hubei 430074, China
Li Zhao: School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, Hubei 430074, China
The cyclicality, fluctuation, and periodicity of the technology requires the dynamic management of the intellectual property (IP) in enterprises. Unfortunately, companies do not connect the management of their IP to the underlying technology life cycle (TLC), and companies do not change the management of IP in different stages of the TLC. Anyway, most companies use one-size-fits-all method to manage all kinds of IP and different technologies. The purpose of this research is to arouse the attention on TLC characteristics of IP management research in academic and business fields. An IP management model is proposed to deal with the one-size-fits-all issue from the perspective of TLC which manifests the importance of phase characteristics of the technology in IP management. This paper indicates that the IP management strategy should vary with the periods of TLC. Likewise, the results from a case study about Motorola's IP management on global system for mobile (GSM) communications have primarily tested the feasibility and validity of IP management model.