Economics at your fingertips  


Henri Hakala () and Marko Kohtamäki ()
Additional contact information
Henri Hakala: Department of Management, University of Vaasa, P.O. Box 700, FI-65101 Vaasa, Finland
Marko Kohtamäki: Department of Management, University of Vaasa, P.O. Box 700, FI-65101 Vaasa, Finland

Journal of Enterprising Culture (JEC), 2010, vol. 18, issue 03, pages 265-290

Abstract: This study examines the interplay between entrepreneurial, technology and customer orientations and company performance using data from 164 software companies. To conduct the analysis, the study applies PLS (partial least squares) modeling to understand the direct and indirect effects of entrepreneurial, customer and technology orientations on the performance of a software company. The results indicate that entrepreneurial and customer orientations directly affect performance, but, in this context, they do not support the view that a technology orientation directly enhances performance. More importantly, results suggest that an entrepreneurial orientation positively affects both customer and technology orientations. It appears that software companies need a capability to serve customers well, but also need to recognize new business opportunities from within their current customer relationships. The results suggest that to achieve high levels of performance, software companies need to balance the elements of entrepreneurial proactiveness and innovation with customer needs.

Keywords: Customer orientation; entrepreneurial orientation; technology orientation; company performance; software industry (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link) (application/pdf) ... ii:S0218495810000598 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Journal of Enterprising Culture (JEC) is currently edited by Teck-Meng Tan

More articles in Journal of Enterprising Culture (JEC) from World Scientific Publishing Co. Pte. Ltd.
Series data maintained by Tai Tone Lim ().

Page updated 2015-09-08
Handle: RePEc:wsi:jecxxx:v:18:y:2010:i:03:p:265-290