Cybermarketing

Mihai C. Orzan ()

in marketing books from Academy of Economic Studies, School of Marketing

Abstract: The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication, research, pricing and even product development activities. This is an excellent textbook that incorporates most of the tools and techniques that marketers need to master in order to adapt to new trends in consumers’ behavioral patterns, and overall a pleasant and informative reading.

Keywords: Internet; Web2.0; Internet2; website; blog; podcasting; RSS; marketing mix; marketing strategy; usability; website development; traffic; SEO (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2007
Edition: 1
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Persistent link: http://EconPapers.repec.org/RePEc:ase:mkbook:2

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