Corporate Social Responsibility as a Competitive Advantage

Pavlina Dalikova
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Pavlina Dalikova: University of South Bohemia in Ceské Budejovice, Czech Republic

from University of Primorska, Faculty of Management Koper

Abstract: The current decade brings another request to change the unsustainable lifestyle of society at the expense of society, the environment and the future. One of the suitable ways in which to change this situation is through to development of corporate social responsibility. This paper deals with this problematic within the specific area of small and medium sized enterprises. There were detected three major factors hampering the use of corporate social responsibility as a competitive advantage: unethical business environment, poor knowledge and poor ability to present responsible behaviour, and uncertainty regarding the choice of appropriate activities. Nevertheless, small and medium sized enterprises are responsible and seek to improve.

Keywords: corporate social responsibility; small and medium sized enterprises; competitive advantage (search for similar items in EconPapers)
Date: 2011
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Persistent link: http://EconPapers.repec.org/RePEc:mgt:micp11:289-302

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