Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)

Roman Sidorchuk ()
Additional contact information
Roman Sidorchuk: Milagro M
Authors registered in the RePEc Author Service: Сидорчук Роман Роальдович ()

Chapter 1 in Building marketing strategies of the wholesale trade company" (On the example of the wholesale trade enterprises in the market of meat delicacy), 2004, vol. 1, pp 74-137 from Department of Marketing, Marketing MBA (RSconsult)

Abstract: On the basis of the existing methods of forming the company strategy consider the algorithm of the portfolio of the best marketing strategies of the wholesale trade company operating in the market of meat delicacies (highly specialized wholesale trade). To determine the best strategies for the corporate and functional levels using analysis of various matrices (BCG, GE, etc.). To select strategies at the level of tool use are key factors for success (KFS) in this industry. Choosing the best marketing strategies carried out by the example of wholesale trading company "Atlantikservis" acting in the market of meat delicacies.

Keywords: economics of wholesale trade; meat market; a wholesale meat market is a delicate; marketing strategy company; an example of creating a marketing strategy; key success factors; marketing in Russia; KFU; KFS (search for similar items in EconPapers)
JEL-codes: M1 M3 M13 (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.marketing-mba.ru/chapter/1c.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:mmb:chapte:chapte

Access Statistics for this chapter

More chapters in Chapters of marketing-mba from Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Series data maintained by Sidorchuk, Roman ().