Interrelation between advertising efficiency and corporate sales

Ferenc KATONA ()
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Ferenc KATONA: Budapest Tech, Keleti Károly Faculty of Economics

A chapter in Proceedings of FIKUSZ '09, 2009, pp 99-108 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Companies find it more and more critical to keep up with competition, responding to the every day challenges , forming competitive prices, answering the quickly changing demands of consumers and optimally using the possibilities of the short shelf life products. Companies do not consider it a real solution to increase efficiency via the reduction of costs for they practically have no reserves in this sphere. The solution may be a more effective and well-thought-out use of financial means, thus yielding more results in the sphere of marketing.

Keywords: marketing; marketing-controlling; planning; advertisment efficiency (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2009
ISBN: 978-963-7154-93-5
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