Corporate Social Responsibility and CSR Communication according to the Society

Katalin ÁSVÁNYI ()
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Katalin ÁSVÁNYI: Corvinus University

A chapter in Proceedings of FIKUSZ 2010, 2010, pp 7-16 from Óbuda University, Keleti Faculty of Business and Management

Abstract: The aim of my study is to access the knowledge of the CSR, to examine the usage of CSR communication tools and to survey the attitude to CSR activities concerning classical music. In the study firstly the definition of CSR was described this is how the corporate social responsibility can be interpreted. Then the CSR communication tools were demonstrated and the hypotheses were formulated. In the main part ofthey writing the online questionnaire was examined with SPSS program on which it was researched that how the people know Corporate Social Responsibility within the CSR activities concerning classical music, and it was examined how people inform about CSR, which CSR communication tools are the most used. The main research questions were: 1. How well does the Hungarian population know the term of CSR? 2. What CSR communication tools does the society use for being informed about Corporate Social Responsibility? 3. What is the attitude of Hungarian population to social responsibility within the classical music issue of CSR activities?

Keywords: corporate social responsibility; CSR communication; classical music (search for similar items in EconPapers)
Date: 2010
ISBN: 978-615-5018-05-3
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