Chinese Consumers' Preferences for Livestock Products

Xuehua Peng, Mary A. Marchant, Xiang Dong Qin and Jun Zhuang

No 22253, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Based on a consumer survey with over 700 observations, Chinese consumer preferences of livestock product attributes were evaluated using factor analysis and probit models. Regional and time differences were examined. Empirical results provide U.S. exporters with valuable information on China's emerging livestock market, its potential, and market access strategies.

Keywords: Consumer/Household Economics (search for similar items in EconPapers)
Date: 2003
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