EconPapers has moved to http://EconPapers.repec.org! Please update your bookmarks.
Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio
Ratapol P. Teratanavat and
2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
A discrete choice experiment is applied to examine consumer valuation of a new generation of functional foods. Data were collected from 1,704 households in Ohio through a mail survey. Results indicate health benefits and ingredient naturalness are positively valued but such preferences depend on individual's education, income, and food purchase behavior.
Keywords: Consumer/Household Economics (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc Citations Track citations by RSS feed
Downloads: (external link) http://purl.umn.edu/19556 (application/pdf)
Related works: This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:ags:aaea05:19556
Access Statistics for this paper
More papers in 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Contact information at EDIRC. Series data maintained by AgEcon Search ().