Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

Anetra L. Harbor, Marshall A. Martin and Jay Taylor Akridge

No 21460, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

Keywords: brand loyalty; capital inputs; expendable inputs; farmer purchase decisions; Farm Management (search for similar items in EconPapers)
Date: 2006
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Persistent link: http://EconPapers.repec.org/RePEc:ags:aaea06:21460

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