Spatial Competition in Private Labels

Timothy Richards, Stephen F. Hamilton () and Paul M. Patterson

No 9840, 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2007
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