Teaching Innovation as Part of an Agribusiness Curriculum

Marcia L. Tilley, Daniel S. Tilley, Amalia Yiannaka, Rodney Holcomb, Wayne Howard, Paul Weckler, Richard Cavaletto, Mark Zohns, Shelly Sitton, Cindy Blackwell, Ronald Delahoussaye and David Jones

No 6153, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Innovation is critical to the survival of agricultural businesses in the U.S. yet few universities have classes in their curricula that focus on innovation and innovation management. Innovation includes developing new processes and concepts and taking products based on those ideas to market. By its nature, innovation generally involves technical components, market assessment, business analysis, and implementation strategies that include marketing campaigns to a target market. As a result, if innovation is going to be experientially taught to students, the class will likely need to include concepts from multiple disciplines. The objectives of this paper are to present an outline of capstone/senior design classes designed to cause students to learn innovation by participating in interdisciplinary teams working with real companies on the development of new product innovation.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
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