Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments

Wuyang Hu

No 6346, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options offered in a survey. Results show that jointly consider nay-saying and yeah-saying in a two-hurdle model drastically improves model fit; welfare implications based on hurdle models are also different from those based on models without hurdle specification.

Keywords: conjoint experiment; hurdle choice model; yeah and nay-saying; Research Methods/ Statistical Methods; D12; C25 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-dcm and nep-exp
Date: 2008
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