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NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES
Timothy James Richards Paul M. Patterson
1998 Annual meeting, August 2-5, Salt Lake City, UT from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.
Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
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Related works: Working Paper: New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples (1998) This item may be available elsewhere in EconPapers: Search for items with the same title.
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