Women play an important role in agricultural production and marketing in PNG. However, their contribution to the local economy and household livelihoods has not been maximised due to the lack of support. This study, funded by the Australian Centre for International Agricultural Research, identifies issues facing PNG women farmers in the highlands in their endeavour to generate income from sweet potato marketing. Two group discussions were held in Goroka and Mount Hagen. The results indicate that specific marketing issues facing women farmers are: heavy work load, high cost and unreliable transport, poor facilities at the open markets, harassment and violence against women and uneven distribution of income within the household. Group marketing, based on the CI&I process to improve business and marketing skills, appears to be a possible solution to many of the problems facing women farmers.