Does Knowledge-Based Economy Speaks to Consumers? A French Case Study with Respect to Food Products

Georges Giraud, Annick Lebecque, Corinne Amblard, Cecile Bord, Sulmont-Rosse, Claire and Yves Lefur

No 49848, 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria from European Association of Agricultural Economists

Abstract: The paradigm of knowledge-based economy states that information asymmetry between consumers and producers will be reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, some published articles shown that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers (Hogg et al., 2007; Gregan-Paxton & Roedder-John, 1997; Alba & Hutchinson, 1987). Accordingly, we will consider the non homogeneity of consumers and will try to identify and qualify the differences between several groups of respondents regarding two food items by means of a k-means clustering applied to a knowledge-oriented questionnaire.

Keywords: Consumer Knowledge; Clustering; Wine; Cheese; France; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-knm and nep-mkt
Date: 2008-10
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Persistent link: http://EconPapers.repec.org/RePEc:ags:eea110:49848

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