Long-Run Impact of Orange-Juice Generic Advertising
Mark G. Brown
No 36835, Research Papers 2006 from Florida Department of Citrus
This paper discusses the long-run impact of generic advertising for orange juice in the United States.
Keywords: generic advertising; orange juice; United States; Agribusiness (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:ags:fdcr06:36835
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