The Impact of Generic-Orange Juice Advertising

Mark G. Brown

No 36817, Research Papers 2008 from Florida Department of Citrus

Abstract: In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.

Keywords: Florida orange juice; advertising impacts; Agribusiness; Demand and Price Analysis (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr and nep-mkt
Date: 2008-05
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