The Impact of Generic-Orange Juice Advertising
Mark G. Brown
No 36817, Research Papers 2008 from Florida Department of Citrus
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.
Keywords: Florida orange juice; advertising impacts; Agribusiness; Demand and Price Analysis (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:ags:fdcr08:36817
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