Consumer’'s WTP for Environment-Friendly Production Methods and Collective Reputation for Place of Origin: The Case of Val di Gresta’'s Carrots

Riccardo Scarpa (), Mara Thiene and Francesco Marangon

No 25637, 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia from International Association of Agricultural Economists

Abstract: This paper investigates preferences for various environment-friendly production system for carrots using discretechoice multi-attribute stated-preference data amongst buyers and explore the effect of collective reputations from growers of an Alpine valley known to be completely dedicated to organic production. Results show that buyers distinctly recognize only organic production as a production system different from the conventional one, and there is some evidence of recognition of collective reputation. As well as for marginal utility of income, substantial unobserved heterogeneity is found for many skin imperfections, origin from the organic Alpine valley and the organic production methods. The implied sample distributions of WTP for each of these random attributes are then compared.

Keywords: Choice modelling; mixed logit; organic products; marginal utility of income; unobserved taste heterogeneity; status-quo bias; heteroskedasticity; Crop Production/Industries; Environmental Economics and Policy; C15; C25; Q13; Q18 (search for similar items in EconPapers)
Date: 2006
View list of references

Downloads: (external link)
http://purl.umn.edu/25637 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:ags:iaae06:25637

Access Statistics for this paper

More papers in 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia from International Association of Agricultural Economists
Contact information at EDIRC.
Series data maintained by AgEcon Search ().