Discount Coupons: Beyond the Price Discount Effect

Ron Larson

No 50331, Miscellaneous Papers from Agecon Search

Abstract: Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Date: 1994
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