Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina

Carlos E. Carpio and Isengildina-Massa, Olga

No 6815, 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association

Abstract: The objective of this study is to evaluate South Carolina (SC) consumers’ willingness to pay for “SC grown” products. Results indicate that consumers in SC are willing to pay an average premium of 27% for local produce and 23% for local animal products. Premiums for local products are influenced by age, gender, and income.

Keywords: Contingent valuation; demand for local products; state branding and promotion programs; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2008
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Persistent link: http://EconPapers.repec.org/RePEc:ags:saeaed:6815

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