Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers

R. Karina Gallardo (), Terrill Hanson and Darren Hudson ()

No 35623, 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas from Southern Agricultural Economics Association

Abstract: The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product.

Keywords: choice experiment; grocery store experiment; new product; purchasing behavior; Consumer/Household Economics (search for similar items in EconPapers)
Date: 2005

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