Consumer Response to Genetically Modified Foods

Molly Brant, Daniel S. Tilley and John C. Mowen

No 35639, 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas from Southern Agricultural Economics Association

Abstract: The consumer trait and characteristic identification, and corresponding relationship to the genetically modified food product’s negative reactions was determined from a 354 respondent, 130 item mailed survey. The survey and partially mediated model from Mowen’s 3M Model of Personality and Motivation explained how personality traits influence genetically modified food reactions.

Keywords: Consumer/Household Economics (search for similar items in EconPapers)
Date: 2005

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