Consumer Willingness-to-Pay for Green Energy: Results from Focus Groups

Patricia Duffy, Diane Hite (), David Bransby and Christa Slaton

No 34913, 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama from Southern Agricultural Economics Association

Abstract: To find out if consumers are willing to pay a surcharge for "green energy," the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.

Keywords: Consumer/Household Economics; Resource /Energy Economics and Policy; Q200; Q420 (search for similar items in EconPapers)
Date: 2007
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