Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas

Sangnyeol Jung and Conrad P. Lyford

No 34989, 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama from Southern Agricultural Economics Association

Abstract: This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.

Keywords: cotton economics; market segmentation; needs assessment; West Texas cotton; Marketing; Q130; M310 (search for similar items in EconPapers)
Date: 2007
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