Estimating the Value Added Product Life Cycle

Haluk Gedikoglu, Joe L. Parcell, David J. Patterson and Richard Randal

No 35419, 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida from Southern Agricultural Economics Association

Abstract: This research analyzes factors affecting product and profit life-cycles for new value added products. The methodology used shows how sales and profits evolve and how exogenous factors affecting sales and profits. Results indicate that producers can increase the level of sales and profits over time through initial marketing efforts.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2006

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