AN ANALYSIS OF THE RELATIONSHIP BETWEEN SUPPLY-CHAIN MANAGEMENT PRACTICES AND NEW PRODUCT DEVELOPMENT TIME: A CASE OF THE NORTH AMERICAN CONFECTIONERY MANUFACTURERS
Abstract:
This study reports findings of a survey of the North American Confectionery Manufacturers. Analysis focuses on the impact of buyer-supplier involvement on new product development time, the frequency of and trends in buyer and supplier involvement, and type of development activities which buyers and suppliers are involved in.