ANALYSIS OF FOOD LABELS FOR AGRICULTURAL BIOTECHNOLOGY

Everald McLennon and R. Wes Harrison

No 35221, 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama from Southern Agricultural Economics Association

Abstract: Conjoint analysis is used to measure consumer preferences for alternative biotech labeling formats. The study found that consumers overwhelmingly support mandatory labeling of biotech foods. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Keywords: Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2003
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