Consumers WTP for Wine with Certified Origin: Latent Classes Based on Attitudinal ResponsesRiccardo Scarpa (), Mara Thiene and Luigi Galletto No 6689, Conference Papers from University of Minnesota, Center for International Food and Agricultural Policy Abstract: This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. We find evidence of 4 different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and sample the population in the area of production. For each preference-class we estimate a class-specific WTP equation for this wine, so as to estimate the class responsiveness of WTP to various determinants. Estimates for a 4-class model are discussed in detail to illustrate the potential of this approach in characterizing the preferences of local consumers for the two most common certifications of origin. Keywords: Latent Class Attitudinal model; consumer preferences; organic products; WTP; unobserved heterogeneity; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: http://EconPapers.repec.org/RePEc:ags:umcicp:6689 Access Statistics for this paper More papers in Conference Papers from University of Minnesota, Center for International Food and Agricultural Policy |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
Swedish Business School at Örebro University.