CONSUMER WILLINGNESS-TO-PAY FOR PORK PRODUCED UNDER AN INTEGRATED MEAT SAFETY SYSTEM

Michael A. Boland (), John Sean Fox and Darrell Mark

No 35667, 1999 Annual Meeting, July 11-14, 1999, Fargo, ND from Western Agricultural Economics Association

Abstract: The objective is to estimate consumer willingness-to-pay (WTP) for pork chops produced under an integrated program which is designed to reduce the incidence of Salmonella. A double-bounded model is estimated to determine Kansas and Indiana consumers WTP for these pork chops. The median WTP is $4.92 per pound.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 1999
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