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Field Experiments on Anchoring of Economic Valuations

Jonathan Alevy (), Craig Landry () and John List ()

No 2011-02, Working Papers from University of Alaska Anchorage, Department of Economics

Abstract: A pillar of behavioral research is the view that preferences are constructed during the value elicitation process, but it is unclear whether, and to what extent, such biases influence real market equilibria. This paper examines the “anchoring” phenomenon in the field. The first experiment produces evidence that inexperienced consumers can be anchored in the value elicitation process, yet there is little evidence that experienced agents are influenced by anchors. The second experiment finds that anchors have only transient effects on prices and quantities traded: aggregate market outcomes converge to the intersection of supply and demand after a few market periods.

Keywords: field experiment; anchoring; valuation; experience (search for similar items in EconPapers)
JEL-codes: C92 M11 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe, nep-evo and nep-exp
Date: 2011
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Handle: RePEc:ala:wpaper:2011-02