Responsabilitatea sociala a companiilor

Alin Stancu () and Mihai C. Orzan ()

No 1001, working papers from Academy of Economic Studies, School of Marketing

Abstract: In zilele noastre societatea se confrunta cu o serie importanta de transformari. Acestea se datoreaza in principal trecerii la abordarea de dezvoltare sustenabila a societatii. Contributii in acest sens sunt necesare de la toate sectoarele de activitate incluzand aici si segmentul de afaceri ( companii). In Europa, un numar din ce in ce mai mare de companii incep sa implementeze activitati de responsabilitate sociala. Afacerile trec, in mod voluntar, dincolo de oblligatiile legii in ceea ce priveste sfera sociala si protectia mediului si incep sa foloseasca o serie de instrumente si masuri in acest sens. In Marea Britanie, spre exemplu, s-a infiintat Ministerul Responsabilitatii Sociale..

Keywords: ethics; etica; social responsability; responsabilitate sociala; planificare strategica; strategic planning (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2006-04, Revised 2006-04
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Forthcoming in Marketing Working Papers

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